• Michael Giudicissi

Are You A Bother?

I had a great conversation with a client last week about an upcoming meeting. As we discussed the changes to our industry as well as the things that have stayed the same, one thing came to the forefront of the conversation.

"If you believe you are a "bother" to your referral sources, then you're doing sales wrong."

I'm sure many salespeople in many industries are considered a "bother" to their potential customers. They add nothing to the process and provide annoyance, frustration, or even intimidation. If that's what a salesperson provides, I'm with you....I don't need them.

If you are truly "bothering" your referral sources with your efforts to help them safely and successfully transition their patients home, you aren't selling. You're doing something....but I'm not sure what it is. If people are telling you not to "bother" them, then a long hard look at your sales effort is in order.

I've yet to meet a successful sales rep in this industry that bothers their referral sources. Just the opposite in fact. The best reps are needed, trusted, confided in, in demand. Be that person. Be better than the status quo who go around "bothering" people. Have something to offer (besides donuts and pizza) and become the smartest person about homecare in the room.

If you do, I'll bet no one is ever bothered by you again.

You need training to do this. I provide it. Your next opportunity to get out of the house is March 26 in The Woodlands, TX. Spend a day with me in a socially distanced setting (masks required regardless of what Texas' Governor says) and learn how to be trusted...and how to be in demand. Get the details and register today.

Good Selling (and no bothering!)

Michael Giudicissi

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