Mitigation - the action of reducing the
severity, seriousness, or painfulness of something.
As states around the country open up their economy and restrictions on citizens this week, it's time to talk seriously about mitigating the risk of COVID transmission for patients, facility residents, and facility employees. To NOT have a plan in place means you risk being shut out of certain referral sources...potentially forever.
Mitigating Risk To Patients or Clients by Caregivers
You should expect, and be ready to answer for this one in your sales efforts. How is your agency putting protocols in place to minimize the risk of transmission from caregiver to patient or client? As you can see by the chart below, the "safest" situation is a live in caregiver taking care of 1 client. After the 14 day incubation period is over, the risk of transmission is essentially zero providing the quarantine is maintained. The highest risk would be an inter disciplinary team of home health or hospice caregivers that are seeing a number of patients each week, thereby increasing the possibility of contracting and transmitting the virus. Please understand, this is all about perception by your referral sources and patients. Your agency might have a fool proof system of protection for patients, but this is on the minds of the people you work with. As such, you should be prepared in any sales messaging to make sure you allay their concerns.
Mitigating Risk to Referral Sources and Residents by Sales Personnel
As facilities begin to reopen, we don't expect an "all clear" where any sales rep who wants to walk through the front door gets a free pass. It will be a much more phased rollout than that. With that said, you also need to mitigate the possibility of one of your sales team transmitting the virus to anyone at your referral source's office. Again, the perceived risk may be higher than the actual, but this pandemic has put a scare into people and they will act and react accordingly. During last week's Home Care Marketing Accelerator 10 Week Webinar program, one agency reported that each o