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What To Wear in Home Care Sales

December 23, 2019

What do you wear as your sales attire when calling on referral sources? 


I received an inquiry from an agency owner last week that talked about this subject, and I thought it would be perfect to discuss in this forum. The answer is surprisingly straightforward (but often challenging to put into practice, as you'll soon see). 


"Dress at, or one level above the people you are calling on"


There....simple, clean, and clear. 


Here's a cheat sheet:


They Wear                         You Wear

Scrubs                                Scrubs or Business Casual

Casual                                Business Casual

Business Casual                Business Casual or Business Classic

Business Classic                Business Classic


What are the definitions of the above styles? 

Scrubs = Scrubs

Casual = Jeans, tee shirts, athletic shoes, non busi