10 days from now, the new CMS COPs will go into effect that will affect hospital discharge planning, and the requirement to introduce quality measures when offering home healthcare services to patients. If you haven't seen these changes check out this blog post.
While some people have looked at this as a minor blip on their sales radar, it actually is akin to an earthquake striking the industry's foundation. Read the word "requirement" and realize that letting patients know about the quality of the various providers available to them is now mandatory. Imagine how differently patients and families will now make their choice of home healthcare providers? Imagine how referral sources will have to think twice before recommending a provider that doesn't have high quality measures?
Now, you might think "I'm hospice" or "I'm private duty" so these don't really help or hurt me. Not so fast....
What I've seen over the past 18 years in the industry is this.....if someone is required to follow a protocol or rule for one type of referral, they frequently follow it for all referrals. Have you ever had a social worker tell you "We're not allowed to recommend an agency, we offer the patient freedom of choice".....and you're talking about private pay home care? Well of course, anyone is allowed to make a recommendation, and there is no specific freedom of choice requirement for private pay care (although in EVERY case, regardless of care type, a patient's freedom of choice MUST be honored). When that hospital social worker leaves the hospital and heads to a SNF or rehab...guess what they take with