• Michael Giudicissi

SENIOR Care Marketing Must Do #1

That right....after 62 weekly tips, techniques, and strategies...our old friend the Monday Marketing Must Do has moved on into retirement.

Why, you ask?

Simple....our strategies, tips, and techniques just wound up working TOO well for ALF, ILF, and SNF providers too....so we're inviting them ALL in for the fun. This rebrand better represents the audience of clients and readers we are appealing to. If you serve seniors and depend on referrals to grow your business, you are in the right place.

Monday 8am: Read this newsletter

Monday 8:15am: Go back in time....

When I wrote the paragraph above, I had to do a double take. Has it really been 62 weeks of advice and sales tips since we started the old MMMD? While looking back, I can see that it has.

So, a question...

How many did you read? How many did you do? How many are you still doing?

There is a LOT of information in those 62 newsletters. I'm willing to bet if you followed even HALF of them, you're the #1 sales rep in your territory. Since every one is based upon common business sense and proven sales techniques you would have to succeed if using them.

For this week, I have a homework assignment for you....new reader, or someone that's been with us for years. I want you to go back through the weeks and pick 5 sales tips that you either:

- Used successfully but then stopped, or:

- Never used at all

You can view all the previous sales tips in our Blog posts.

You only have to pick one every day for a week. Now, don't use them all this week....simply bookmark them so you can easily find them. I want you to pick one per week and put it into place. There...now your next 5 weeks are covered. You've got something new, fresh, and powerful to take your sales to the next level. You see, I want to get you into the HABIT of using these tips. By picking out the ones that you feel strongly about, you are more likely to use them, and you are more likely to succeed. Once you build a habit of sharpening your sales focus each week, you are going to develop a habit of getting a LOT of referrals!

Never fear, I'll be here with fresh sales tips starting next Monday....so if you see a new one you are in love with, you can use that too.

Every single day, I get a new piece of news across my desk that is dramatically shaping the senior care industry. Every. Single. Day.

In order to stay competitive you have to learn, grow, and adapt. That's what we teach. NOW is the time to start so you don't get left behind.

Let me know which 5 tips you are going to use by sending me an email....I'd love to hear from you.

BTW....are you into sales, Vegas, and a great opportunity to recharge your mind, body, and career? Register today for our Senior Care Sales Workout! A never-before-seen 2 day workshop on May 2-3 at the fabulous Linq Hotel & Casino. You're going to LOVE it! (Oh, and bring your workout clothes!!)

Good Selling!

Michael Giudicissi

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