• Michael Giudicissi

Monday Marketing Must Do #32

Monday 8am: Read This Newsletter

Monday 8:15am: Check your thumb

New Rule of Thumb for home care sales.

This week's Must Do is short, sweet, and simple. You know those thick glossy pieces of paper you have? They are colorful, and folded to make 3 equal pieces? Yes...your brochures. Keep those in mind.

You know that beautiful digital destination your company has created? It pops up on screen at the push of the "enter" key? It looks great and has lots of nice areas to click on to take you to other information? Yes....your website.

Those are wonderful marketing tools.

They will not sell for you.

So, if you want each of your sales calls to be powerful, informational, and impactful follow this New Rule.

If it's on your website or in your brochures, don't bother saying it in your sales calls. This will force the professional sales rep to dig deep and REALLY understand what value you, and your agency can bring to referral sources to win more referrals. Don't waste someone's valuable time to reiterating things you could have them read in far less time. They'll appreciate it, and they'll appreciate you. You'll also immediately set yourself apart from almost all of your competitors who continually waste referral sources's time by doing this.

Simple, yet powerful.

Less than 2 weeks until our Advanced Home Care Marketing class in Coconut Creek, FL on July 19.. You can get a powerful day of sales and marketing training for less than the price of a new house! Check out all of our upcoming classes and register today!

Good Selling!

Michael Giudicissi

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