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Monday Marketing Must Do #24

April 29, 2018

Monday 8am: Read this newsletter

Monday 8:15am: Seek the truth


Last week I was on the receiving end of a number of phone calls to my office and mobile phone. The caller first left a voicemail saying their name (let's call him Art Carney just for the heck of it) and that they "wanted to find out more about the services we offer". 




So, I called back and got the automated voicemail with no name or company. I left a message with my mobile #. Within a short period of time I got a call back while I was already on another call. Again the caller left their name and that they wanted to find out more about the services we offer. They never offered their company name or any other info. I suspected this was a soliciting phone call, but I did return the call the next day. Again reaching the generic voicemail I let the caller know we had not been able to connect, so I offered my email address so perhaps they could give me an idea of what they wanted to learn and we might set up a time when we were both available. Within minutes (again, while I was on the phone which is a big part of my day) I got a return call saying that the caller "would rather talk face to face" about whatever it was they wanted to discuss and still offered zero information about who they were or what they truly wanted.


So....I moved on. When I talked to my daughter, she asked "What if this is a huge new potential client and you're missing out?". To that I responded, if it is...shame on me....but I doubt it. 


The moral of this story?