June 15, 2020

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April 13, 2017

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Count Your PSCs

January 22, 2018

How many PSCs are you having? 5? 3 each day? 12? None?


Ok, to be fair....I've got to tell you what PSCs are before you can answer that. PSCs are Productive Sales Conversations. Let's define:


Productive Sales Conversation: A sales conversation in which progress is made toward the sale (or referral) based upon specific and measurable criteria. In order to be designated a true PSC, the conversation must have a preplanned topic, execution of said topic, and a measurable result towards the ultimate goal.