• Michael Giudicissi

Monday Marketing Must Do #3

Welcome to week #3 of your marketing transformation. Are you ready for this week's Must Do?

8am - Read this newsletter

8:30am - Grab your calendar.

This week is the key week to review the month of December with your key referral sources. Start today and visit each of them this week. What we want is to compare notes on upcoming scheduling, time off, anticipated staffing challenges, etc. This is your opportunity to get in front of the curve when it comes to providing great customer service during a challenging time of year. Your referral sources will have some time off for the holidays....it's imperative you know:

1. How long?

2. Who is your key contact in their absence?

3. What their expected patient and referral volume will be during this time?

4. What their expectations of your agency will be?

Since you will likely have some time off as well, your referral sources should also know the same things about you and your agency. Don't wait....do this today....so you get ahead of the agencies that will ask this question on December 15th (and already be so late as to be ignored).

The other key focus for this week is Sales Priority #2.....you did read last week's Must Do, correct? If so, you would have prioritized 3 weeks worth of selling messages and you are now on Week #2. Make sure you deliver the message, make the referral source think, and ask for referrals in an open ended fashion. If they have them, you should get them. Be better than the holiday caterers whose entire strategy is to work their referral partners into a sugar coma.

Now....onto training. Here are the upcoming LIVE sales training seminar dates and locations. Don't see your city? No worries, if you have at least 8 people that will attend, call my office at 505-798-2530 and we can bring a seminar to your city.

Dec 7 - Albuquerque, NM

Feb 1 - Dallas, TX

March 8 - Los Angeles, CA

July 19 - Fort Lauderdale, FL

Success Story Of The Week

Read this new blog entry to find out how a PowerCoach client had a HUGE break thru this week and learned a key skill that will get him past the gatekeeper for years to come! If you think you have what it takes to be a sales superhero, send me a pic with you and the Next Step logo....most creative picture wins a cool prize at the end of December!

Winter Can't-Travel Blues?

Hey, winter isn't for everybody (it sure isn't for me), but don't let that get in the way of you developing your sales force and helping them compete and win. Our next 10 Week Home Care Marketing Accelerator Webinar series begins on January 3rd. I'll come to YOU via a live webinar every Wednesday for 10 weeks delivering step by step instructions on how to build the greatest home care sales team known to man! Register by December 8th and get a special bonus....an autographed copy of my latest book "Status Update, A Year Inside The Mind Of A Motivational Philosopher" sent right to your door in time for Christmas! Learn more and register today.

Have a wonderful week gang.....there are people out there that desperately need help at home and MAY NOT get it if you are not out advocating for them. Be the change.....be their hero.

Good Selling!

Michael Giudicissi

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