May 26, 2020

First...watch this:

What a profound thought from the master, Sensei Bruce Lee. Stop fighting everything, stop trying to make everything fit the mold that you want it to, and start accepting what is and using it to your advantage. 

You too can "be water" in your sales eff...

May 19, 2020

With almost every state in the US beginning to reduce restrictions and open their economies up, it's time for you to move to the next phase of your selling protocols. 

They key during this transitional time is to lead by example. Remember, what you do is who you are to...

May 4, 2020

Mitigation - the action of reducing the

severity, seriousness, or painfulness of something.

As states around the country open up their economy and restrictions on citizens this week, it's time to talk seriously about mitigating the risk of COVID transmission for patient...

April 27, 2020

As the United States begins to plan how to reopen its states and economy, the home care industry....specifically the sales & marketing function, cannot lag behind. It's time for us to establish how we will safely move forward with reintroducing ourselves into the commu...

April 20, 2020

With so much of our industry's sales and marketing efforts taking place online, or in digital format, it's a good time to explore how to make those messages more effective and more likely to be acted upon.

Active versus Passive Messaging

The key is understanding what the...

April 11, 2020

May 1st....or June 1st, or some month of some day, the lockdown we're under is going to be lifted. When it is, many industry people expect that our sales and marketing effort will slowly go back to the way it was before.

I don't.....

I believe the post COVID sales and ma...

April 10, 2020

If you missed registering for this week's Professional Growth Series of live webinars on Closing, Behavior, and Presentations, don't fear....we're putting them on again. 

The programs were such a success that you have another chance to join Michael Giudicissi for these...