August 3, 2020

Are you struggling to figure out the correct "mix" of sales interactions with your referral sources? You're not alone. Reps across the country are still experimenting with how to effectively communicate and sell to key referral sources. We've devised the COVID Sales Py...

July 27, 2020

With in person sales opportunities plummeting to an all time low (our 10 week webinar class reported only 22% ability to see even one person in person last week), it's time to change the game. 

Today's strategy is simply what we call "The Parking Lot Call". 

If you have...

July 21, 2020

I was wrong....I'll freely admit it. 

I thought by now, or at least soon, we'd be back to some semblance of "normal" selling in the home care industry. While I had definitely forecast that some facilities would be closed forever, I did feel that we would be able to resu...

July 14, 2020

COVID-19 is running unabated though our country as we speak. The United States accounts for over 3 million cases and well over 100,000 deaths. States are rolling back reopening plans, and many are going backwards to restrictions not seen since March. The potential for...

July 6, 2020

With the COVID-19 pandemic surging ahead in 39 states, many state governments have rolled back reopening restrictions or delayed reopening plans. How does that affect your ability to sell and generate referrals?

Here is the latest poll from Home Care Marketing Accelerat...

June 29, 2020

Why bother asking for the sale when "they know what I'm here for"?

That's the refrain I hear from sales reps around the globe when we bring them through our training programs. 

"I feel like I shouldn't be too pushy so I just visit and say hi."

Another priceless gem. 

Let m...