I had the opportunity to sit in on a panel of sales and marketing experts recently, hosted by the Pearland (TX) Chamber of Commerce to discuss the differences and synergies between sales and marketing. There is some eye opening insight, and great ideas in here. Watch the entire presentation from Facebook Live here.
In Aya Healthcare Services, Inc.; et al v. AMN Healthcare, Inc.; et al [No. 20-55679, D.C. No. 3:17-cv-00205-MMA-MDD, August 19, 2021], the United States Court of Appeals for the Ninth Circuit concluded that the non-solicitation provision in AMN’s contract with Aya to provide temporary staffing to healthcare providers was valid. Both parties in this case are healthcare staffing agencies that place nurses on temporary assignments. Aya contracted with AMN to handle requests f
I've been doing a lot of interviewing and behavioral assessments for clients over the past few months. With Covid beginning to withdraw (before it changed its mind), agencies around the country are looking at adding to their sales staff either to restock after letting people go during the pandemic, or to increase their team and their market share now that face to face selling is a (sometimes) reality. So, how challenging is it to find good people? In a word....very. Employees
Primary caregivers – often patients’ family members – are crucial players in home care. Without them, it can be impossible to provide home care services and to keep patients in their homes. If patients cannot care for themselves, reliable caregivers are an essential prerequisite for the provision of all types of home care. Caregivers have a very “hard row to hoe” because caregiving is physically, emotionally, intellectually, and spiritually demanding. Is it possible that e
Elizabeth E. Hogue, Esq. Case managers/discharge planners continue to come under fire from fraud enforcers for violations of the federal anti-kickback statute. This statute generally prohibits anyone from either offering to give or actually giving anything to anyone in order to induce referrals. Case managers/discharge planners who violate the anti-kickback statute may be subject to criminal prosecution that may result in prison sentences, among other consequences. Most rec
Think about the person you know, in your business or personal life, who is a great conversationalist. They are great to talk to, great to listen to, and engaging no matter the topic. Now ask yourself this question: Are you? If not, you can be. The secret of being great at conversations (sales conversations especially) is to be in more of them. You can take a few simple rules of great conversations and apply them as many times as possible and soon you'll be the person that peo
Providers, including marketers, are tempted to give patients and potential patients free items and services. While providers usually have good intentions, they must comply with applicable requirements. As Part 1 of this series indicates, there are two applicable federal statutes: the Anti-Kickback Statute (AKS) and the Civil Monetary Penalties Law (CMPL). Part 1 also makes it clear that there are a number of exceptions. If providers meet the requirements of applicable excep