
Be Water, My Friend
First...watch this: What a profound thought from the master, Sensei Bruce Lee. Stop fighting everything, stop trying to make everything fit the mold that you want it to, and start accepting what is and using it to your advantage. You too can "be water" in your sales effort, especially now. You want your sales call to take a certain form (hey, that's what we've been teaching for years) but they don't. Be water. You want someone to allow you into their building but they don't.

How Hospital Discharge Planning Really Works
MedPAC advises Congress about Medicare. The Remington Report in its October 4, 2017, edition of FutureFocus reported that a MedPAC staff member stated as follows at MedPAC’s September meeting: “The Balanced Budget Act (BBA) requires hospitals to provide beneficiaries with a list of nearby SNFs and home health agencies but the list is not required to have quality information….Medicare statute provides beneficiaries with the freedom to choose their PAC provider, the law state

Lead By Example
With almost every state in the US beginning to reduce restrictions and open their economies up, it's time for you to move to the next phase of your selling protocols. They key during this transitional time is to lead by example. Remember, what you do is who you are to your customers. While there is much controversy over wearing a face covering in public, you don't need to make a political statement while working for your agency. You are in healthcare, so wear a mask and help

Patient Freedom of Choice in a COVID World
The Centers for Medicare and Medicaid Services (CMS) has issued a number of waivers of various requirements for healthcare providers. On May 11, 2020, CMS issued waivers regarding requirements for discharge planning for hospitals and critical access hospitals (CAHs). These waivers are described below. CMS is waiving: Requirements of 42 CFR 482.43(a)(8), 42 CFR 482.61(e) and 42 CFR 485.642(a)(8) to provide detailed information about discharge planning as follows: The hospita

COVID Testing for Sales & Marketing
Mitigation - the action of reducing the severity, seriousness, or painfulness of something. As states around the country open up their economy and restrictions on citizens this week, it's time to talk seriously about mitigating the risk of COVID transmission for patients, facility residents, and facility employees. To NOT have a plan in place means you risk being shut out of certain referral sources...potentially forever. Mitigating Risk To Patients or Clients by Caregivers Y

ALF Access During COVID-19
Anecdotally, at this time home health providers are often denied access to their patients who reside in assisted living facilities (ALFs). The rationale of ALFs is that denial of access is necessary in order to void exposure to COVID-19. The experience of skilled nursing facilities (SNFs) with multiple infections and deaths from the virus may increase ALFs commitment to denial of access. The Centers for Disease Control and Prevention (CDC) has issued guidelines for ALFs ent