Senior Care Marketing Must Do #29

You have less than 3 weeks to get registered for the Sales Training Event that ONLY helps you grow your business. That's right, closing IS selling and our Senior Care Master Closing Workshop is the ONLY seminar in the industry that teaches you how, when, and why to close for more referrals, more admits, and higher census. Join me on September 13th in Dallas, TX for this powerful one day workshop. Rates go up soon, so don't pay more, REGISTER TODAY! Tuesday 8am: Read this newsletter Tuesday 8:15am: Make dinner plans Imagine I meet a woman somewhere (let's say, at a coffee shop). We seem to hit it off and I ask for her phone number. She gives it to me. Later that evening (because I'm not a pat

Senior Care Marketing Must Do #28

Tuesday 8am: Read this newsletter Tuesday 8:15am: Here's a quarter, call someone who cares A quarter....25 cents....25 percent....3 months....one fourth of something.... You get it. 25% is how much you could expect to grow your sales, referrals, admits, or census if you do one thing every time, and do it well. Close the sale. Not sometimes, not most of the time, not almost every time....Every Time. If you do, the growth will be instantaneous.....no waiting. Most times reps don't close often enough because they are afraid of rejection, coming across as "too pushy", or simply don't know how. Don't worry, I've got you covered. Join me in Dallas, TX on September 13th for a full day of buying sig

Senior Care Marketing Must Do #27

Monday 8am: Read this newsletter Monday 8:30am: Find your glasses If you have ever struggled with the question "Why won't they refer to me even after they said they would?", this tip is for you. A couple of months ago, a family friend stayed with us in our guest room as she was moving cross country. Being it was such a big move, her Mom was accompanying her on the road trip to Phoenix, AZ. We had a nice time visiting with them before they left early the next morning. Flash forward to a month later when my wife walked into my office holding a pair of reading glasses and asked "Are these yours? I found them under the bed in the guest room". And while I'm the king of reading glasses, with a pai

Senior Care Marketing Must Do #26

Monday 8am: Read this newsletter Monday 8:15am: Check your oil Here we are! We've made it roughly halfway into the unofficial summer selling season. Based on where you are around the country, we've had record heat, rainfall, storms, or even drought. Hey, it's summer. If you live in the south, you've showered, dressed, and felt great to walk out of your house, only to be drenched in sweat from the humidity before you reach the end of the front walk. If you live upper midwest, you've been attacked by mosquitos larger than a commercial jet. Those of you in the desert southwest have enjoyed your "dry heat" that could cook a pizza on the sidewalk, and Californians....well, it's always great in Ca

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